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MS2 Advisors

MS2 only requests and seeks advice from renowned  leaders in the patient flow optimization and hospital operations redesign fields. Becoming part of our advisors list is done on an invitation-only basis and we do not accept unsolicited requests.

Kirk Jensen, MD, MBA, FACEP

Dr. Jensen is the Chief Medical Officer of Best Practices Inc. and one of the most widely respected experts in patient safety, performance improvement and patient flow. He has held numerous leadership positions with the Institute for Healthcare Improvement (IHI) including chairing for many years the IHI’s Learning Community on Hospital-Wide Patient Flow and the IHI Learning Community on Emergency Department Flow. He currently leads the innovative seminars Cracking the Code to Hospital-Wide Patient Flow and Perfecting Emergency Department Operations.

Dr. Jensen was on the expert panel and site examination team for Urgent Matters, a Robert Wood Johnson Foundation Initiative focusing on reducing ED crowding.

Dr. Jensen has also been involved in coaching and/or consulting with over 200 hospitals nationwide and has coauthored two books: “Hardwiring Flow-Systems and processes for Seamless Patient Care” and “Leadership for Smooth Patient Flow”.


Jesse Pines MD, MBA, MSC

Dr. Jesse Pines MDDr. Pines is the Director of the Center for Health Care Quality at George Washington University and is an Associate Professor of Emergency Medicine and Health Policy at the same institution.

Dr. Pines is a physician with extensive experience in quality improvement, patient safety, operations research, and clinical epidemiology. He regularly speaks nationally on patient safety and quality issues and runs Urgent Matters ( a Robert Wood Johnson Foundation funded initiative aimed at promoting best practices for emergency care.

Dr. Pines has also been awarded grant funding and served as a consultant in issues related emergency care quality with multiple organizations including the Centers for Medicare and Medicaid Services, National Quality Forum, Institute of Medicine, Agency for Health Care Research and Quality, the Robert Wood Johnson Foundation, Emergency Medicine Foundation, American College of Emergency Physicians, American Geriatrics Society, and others.

Dr. Pines is one of the most recognizable names in the Healthcare operations improvement community due to his extensive research on the clinical and operational effects of ED crowding and his prolific writing on the subject. He is author on more than 150 peer-reviewed publications and has co-authored two books. He has contributed regular columns Time magazine,, and Emergency Physicians’ Monthly on emergency care issues.


Mark Reiter MD, MBA

Dr. Mark ReiterDr. Reiter is the Founder and CEO of a company entirely dedicated to ED consulting and benchmarking called Emergency Excellence, LLC. “EmEx”.

Dr. Reiter is also a board certified emergency physician with extensive emergency department leadership and organizational experience at the state and national levels. He currently serves as Vice-President for the American Academy of Emergency Medicine, and in the past has served on the Board of Trustees of the Medical Society of New Jersey and as a Councilor for the AMA Council on Legislation.

Dr. Reiter publishes and lectures nationally and internationally on emergency department operations and quality topics. Dr. Reiter has an MBA with concentration in Healthcare Policy and Administration.


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